World Class healthcare marketing




Legendary consumer advertising



How to create meaningful conversations, not just ads.

In healthcare, ads simply aren’t enough. It’s not only about a customer’s impression of a brand. What really matters are the conversations patients have with family, friends and most importantly their doctor. These conversations influence decisions and in turn people’s health.

At HealthWork, we create conversations.

  • coworkers
  • doctors
  • family
  • nurses
  • friends
  • other HCPs

Strategy is what makes you different. Creative is what makes you loved.

This is the philosophy we share at HealthWork. But there’s even more we have in common:

  • culture
  • leadership
  • vision
  • business

And we share ideas too. When we deliver work, the most creative minds in healthcare and consumer marketing come together to bring you ideas that will move your business forward.

We are the very best at what we do.

We started with a big idea. If two leaders in the industry joined forces, could we create work that’s smarter, more head-turning, more honest, more inspired? The answer we’re getting from our clients is overwhelmingly yes.


World–class healthcare marketing

CDM knows healthcare — from primary care to specialty care and everything in between. Every agency understands the levers, customers, and channels that drive meaningful conversations.



Legendary consumer insight and creative

When you think consumer advertising, you think BBDO. It has created some of the most memorable, business–driving creative for some of the most well–loved brands, including Snickers, FedEx, M&M’s and GE.


We believe innovation takes collaboration.

HealthWork was conceived from a strong belief that we can do more great things together than we can on our own. The leadership of HealthWork is no different. Meet Denise Henry, John Osborn and Chris Palmer.


Denise Henry

Managing Director of HealthWork

As Director, Denise makes HealthWork work. Her clients love her innovative thinking. Her teams rely on her commitment to collaboration. For 15 years, Denise has been dedicated to both pharma and consumer advertising. Now she does both for HealthWork. Her past includes large brands like Lipitor to specialty brands in transplantation, from launch all the way through LOE. She's always focused on finding solutions that deepen customer relationships and inspire great conversations about health. And that’s what she does every day as the Director of HealthWork.


John Osborn

President/CEO, BBDO

As Director of Integrated Marketing for BBDO New York, John was the principle architect of the agency’s integrated marketing communications offerings. Fast forward 10 years to John’s role as President/CEO, and he is still an architect, only this time, the offering is BBDO HealthWork. It takes someone with vision, passion, collaborative skills, and a proven track record of success to willingly venture into new territory. It also doesn’t hurt that John is knee-deep in healthcare experience gleaned from clients like GE and J&J.


Chris Palmer

Managing Partner, Executive Creative Director CDM

Chris Palmer is an ex-musician, ex-waiter, weekend chef, and professional believer that ordinary people can do magical things if they’re given an environment that supports and challenges them on a daily basis. Over his 17-year career in the healthcare ad game, Chris has created award-winning ideas, and launched and built world-famous healthcare brands, including Lipitor, Viagra, Sutent, Caduet, Xarelto, Victoza, NovoLog, Saxenda, Entyvio, Bridion, Xifaxan, and Ben Gay, among many, many others. Chris’s work has been recognized by Lions Health, Clio Healthcare, One Club Rx, Communications Arts, Lurzer’s Archive, MedAdNews, and the Rx Club. But of all the things Chris has made and done over the course of his career, nothing makes him more proud than having created dozens of fertile and explosive creative careers.

Work should get people talking about their health.

We develop breakthrough ideas that are deeply rooted in human truth that they change human behavior. Here is a sampling of work.

2013 DTC National Advertising Awards - GOLD - Best Branded TV Campaign

2013 DTC National Advertising Awards - GOLD - Best Branded Print Campaign

2013 DTC National Advertising Awards - GOLD - Best Digital Media Campaign

Get in Touch

Denise Henry

Managing Director of HealthWork


200 Varick Street
Second Floor
New York, NY 10014

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